Itala

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Argyranthemum frutescens (L.) Sch. Bip. Marguerite daisy · Ornamentals · bred by Roberta Venturo

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Variety description

10 August 2026

The variety was specifically designed as a pot plant for cultivation in flowerpots and containers. The key breeding objective was to restrict plant height, which allows for the cultivation of compact bushes with minimal use of chemical growth regulators.

The plant belongs to the category of modern breeding achievements focused on decorative quality and ease of commercial production.

Sources6

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Countries of admission

1 jurisdiction

Green indicates countries where the variety is listed in the national catalogue and its seeds are authorized for sale. Expired registrations are marked separately: the variety was previously admitted, but sale is no longer permitted.

IS FI NO SE EE IE GB DK LV LT NL DE PL BY PT ES FR BE CZ SK UA RU LU CH AT HU MD IT SI HR RS RO MT GR BG CY

no record

Variety registered as early as 1 jurisdiction, data for which we do not publish: their registry licenses have not yet been verified. This section will be available upon verification.

Variety in registries Regions of admission, rights holders, and status of plant breeders' rights

Parties

Breeder: Roberta Venturo 13 Developed the variety
Applicant: Istituto Regionale per la Floricoltura 13 Submitted the application to the register
Rights holder: Istituto Regionale per la Floricoltura 13 Holds the rights to the variety

Plant breeders' rights

The right is granted for a limited term: propagation of the variety requires a license from the rights holder.

European Union № 20160900

Active

Application filed 6 April 2016
Registered 22 January 2018
Currently active indefinite in the register

More 1 record protections in other jurisdictions are shown on the map above.

Records are sourced from official registry publications. Data sources and legal status

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Breeder

Roberta Venturo

breeder code 359

All 13 varieties of company

Registry records

Total records: 2
Jurisdictions shown: 1
Not yet disclosed: 1
First registration: 2018

Same species