Happy Smileyz

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Rudbeckia hirta L. Black-eyed Susan · Ornamentals · bred by Nova Perenne B.V.

also searched as: хаппи смилеиз

Variety description

10 August 2026

The plant reaches a height of 40 to 65 cm and has good branching. The foliage is dark green, pubescent. Inflorescences-heads are large, orange-red in shade with a brown or dark red center. Petals can be positioned vertically.

Flowering is profuse and prolonged, covering the period from June-July to September-October. The variety has sturdy stems, resistant to weather conditions, and is suitable for cutting. The plant attracts insect pollinators, such as bees and butterflies.

The variety is intended for ornamental gardening, including use in borders, flower beds, and pot culture. Depending on climatic conditions, it can be grown as an annual or short-lived perennial.

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Countries of admission

1 jurisdiction

Green indicates countries where the variety is listed in the national catalogue and its seeds are authorized for sale. Expired registrations are marked separately: the variety was previously admitted, but sale is no longer permitted.

IS FI NO SE EE IE GB DK LV LT NL DE PL BY PT ES FR BE CZ SK UA RU LU CH AT HU MD IT SI HR RS RO MT GR BG CY

no record

Variety registered as early as 1 jurisdiction, data for which we do not publish: their registry licenses have not yet been verified. This section will be available upon verification.

Variety in registries Regions of admission, rights holders, and status of plant breeders' rights

Parties

Breeder: Nova Perenne B.V. Developed the variety
Applicant: Nova Perenne B.V. Submitted the application to the register
Rights holder: Nova Perenne B.V. Holds the rights to the variety

Plant breeders' rights

The right is granted for a limited term: propagation of the variety requires a license from the rights holder.

European Union № 20172112

Active

Application filed 30 August 2017
Registered 28 March 2019
Currently active indefinite in the register

More 1 record protections in other jurisdictions are shown on the map above.

Records are sourced from official registry publications. Data sources and legal status

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