Skip to content

Malling Allure

Active

Fragaria x ananassa Duchesne ex Rozier Garden strawberry · Fruit crops · bred by NIAB EMR

also searched as: маллинг аллуре

Variety description

10 August 2026

The plant has a vigorous, upright habit and energetic growth. Long flower stalks facilitate ease of harvesting. The variety fruits 10–14 days later than the Malling Centenary variety; the average yield is about 990 g per plant.

The berries are large and have an orange-red color with a strong gloss. The flesh is firm and juicy, with an average sugar content on the Brix scale of 8.7. The variety shows resistance to powdery mildew, but has moderate susceptibility to root rot and verticillium wilt.

Sources7
  • Loading…

Countries of admission

1 jurisdiction

Green indicates countries where the variety is listed in the national catalogue and its seeds are authorized for sale. Expired registrations are marked separately: the variety was previously admitted, but sale is no longer permitted.

QZ

no record

Variety registered as early as 1 jurisdiction, data for which we do not publish: their registry licenses have not yet been verified. This section will be available upon verification.

Variety in registries Regions of admission, rights holders, and status of plant breeders' rights

Parties

Breeder
NIAB EMR 53 Developed the variety
Applicant
Seminis Vegetable Seeds, Inc. 3 478 Submitted the application to the register
Rights holder
Seminis Vegetable Seeds, Inc. 3 478 Holds the rights to the variety

Plant breeders' rights

The right is granted for a limited term: propagation of the variety requires a license from the rights holder.

European Union № 20173250
Active
  1. Application filed 11 December 2017
  2. Registered 3 May 2021
  3. Currently active indefinite in the register

More 1 record protections in other jurisdictions are shown on the map above.

Records are sourced from official registry publications. Data sources and legal status

Found an error in the record?

The directory replicates the primary source. If an entry differs from the official publication, please specify the discrepancy and provide a link if possible. Corrections are added to the moderation queue.

This is a directory, not an official registry: data is based on public disclosures and may have changed. More about sources

Same species

Other varieties: Garden strawberry

All 2 087 varieties of species

Fragaria x ananassa Duchesne ex Rozier · Garden strawberry

The Regents of the University of California

ES HU NL PL RO
30 records

Fragaria x ananassa Duchesne ex Rozier · Garden strawberry

UNIVERSITY OF CALIFORNIA WOLFSKILL EXPERIMENTAL ORCHARD

ES NL
26 records

Fragaria x ananassa Duchesne ex Rozier · Garden strawberry

UNIVERSITY OF FLORIDA, GULF COAST RESEARCH STATION

ES NL UA
21 records

Malice

Application submitted

Fragaria x ananassa Duchesne ex Rozier · Garden strawberry

Centre de Recherche et d'Innovation Végétale (C.R.I.V.) S.A.S.

1 record

Fragaria x ananassa Duchesne ex Rozier · Garden strawberry

Whitehouse Adam Barrie,Simpson David William,Johnson Abigail

6 records

Fragaria x ananassa Duchesne ex Rozier · Garden strawberry

Simpson David

NL UA
13 records

Nearby in the species list Magnus, Maiju, Majestic, Majesty, Majoral, Makenzie, Malah, MALGA, Malice, Malling Ace, Malling Centenary, Malling Champion, Malling Glow, Malling Opal, Malling Pandora, Malling Pegasus, Malling Shine, Malling Silk, Malling Star, Malling Sunrise

Discussion: Malling Allure

0 messages

Growing experience and notes on the entry. Comments are not part of the reference data and are not verified against primary sources.

Comments are open to signed-in readers. Sign in · Sign up