Cultivation

Fresh Market Strawberry

Fragaria L.

A market category of strawberry cultivars subject to stringent requirements for flesh firmness, visual appeal of the fruit, and retention of marketability during transport.

In the reference 25 varieties crop Strawberry, where this is mentioned in the description.

Fresh market strawberry cultivars are evaluated based on a complex of traits, among which transportability, shelf life, and superior organoleptic qualities are key. Berries must have high flesh firmness to maintain integrity during harvest and logistics, as well as possess glossy skin and uniform, vibrant coloration. A critical factor is the absence of deformations, such as 'cat-facing,' which occur due to pollination disturbances.

Unlike produce intended for industrial processing, strawberries for the fresh market are harvested with the calyx and a portion of the pedicel, which is necessary to prevent premature spoilage. Taste quality, including the sugar-acid balance, is a priority for this category, alongside the need to ensure continuous supply through the use of cultivars with different ripening times or day-neutral forms.

General information about the subject — on the page Fresh market use.

Sources8

Varieties of Strawberry mentioned in the description

Selection based on the description text, not on official evaluation: these data are absent from registers. For specific variety details, please refer to its profile.