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Cultivation

Fresh Market Strawberry

Fragaria L.

A market category of strawberry cultivars subject to stringent requirements for flesh firmness, visual appeal of the fruit, and retention of marketability during transport.

In the reference 25 varieties crop Strawberry, where this is mentioned in the description.

Fresh market strawberry cultivars are evaluated based on a complex of traits, among which transportability, shelf life, and superior organoleptic qualities are key. Berries must have high flesh firmness to maintain integrity during harvest and logistics, as well as possess glossy skin and uniform, vibrant coloration. A critical factor is the absence of deformations, such as 'cat-facing,' which occur due to pollination disturbances.

Unlike produce intended for industrial processing, strawberries for the fresh market are harvested with the calyx and a portion of the pedicel, which is necessary to prevent premature spoilage. Taste quality, including the sugar-acid balance, is a priority for this category, alongside the need to ensure continuous supply through the use of cultivars with different ripening times or day-neutral forms.

General information about the subject — on the page Fresh market use.

Sources8

Varieties of Strawberry mentioned in the description

Selection based on the description text, not on official evaluation: these data are absent from registers. For specific variety details, please refer to its profile.

Diamante

Active

Fragaria L. · Strawberry

The Regents of the University of California

BG CZ HU SK
14 records

Evita

Active

Fragaria L. · Strawberry

Vinson, Peter E.|Kent, United Kingdom / Warren, Simon P.|Kent, United Kingdom

CZ IE IT SK
12 records

Irvine

Active

Fragaria L. · Strawberry

Voth, Victor|Santa Ana, CA / Bringhurst, Royce S.|Davis, CA

BE IT
7 records

Pegasus

Active

Fragaria L. · Strawberry

INSTITUTE OF HORTICULTURAL

BE CZ IT
5 records

LAETITIA

Active

Fragaria L. · Strawberry

LEIS, Michelangelo, IT / MARTINELLI, Alessio, IT / CASTAGNOLI, Gianfranco, IT

UA
5 records

Tenira

Protection expired

Fragaria L. · Strawberry

L.M. Wassenaar c/o CPRO-DLO (vorher I.V.T.)

CZ SK
4 records

Laguna

Active

Fragaria L. · Strawberry

Voth, Victor|Santa Ana, CA / Shaw, Douglas V.|Davis, CA / Bringhurst, Royce S.|Davis, CA

BE IT
4 records

Splendor

Active

Fragaria L. · Strawberry

Stoeckle Leo B., Nelson Michael D., Nelson Steven D.,

UA
8 records

Polka

Active

Fragaria L. · Strawberry

CZ UA
9 records

Calypso

Active

Fragaria L. · Strawberry

CZ SK
4 records

Fragaria L. · Strawberry

Mr. Jimmy Haig Bagdasarian

UA
5 records

Jewel

Active

Fragaria L. · Strawberry

Sanford, John C.|Geneva, NY / Ourecky, Donald K.|Lauderdale Lakes, FL / Reich, Jack E.|II, Geneva, NY

BE IT
3 records

Kimberly

Active

Fragaria L. · Strawberry

VISSERS AARDBEI PLANTEN B.V.

HU UA
5 records

Elvira

Protection expired

Fragaria L. · Strawberry

L.M. Wassenaar c/o CPRO-DLO (vorher I.V.T.)

CZ
3 records

Lambada

Protection expired

Fragaria L. · Strawberry

VERHAEGH JACOBUS JOHANNES

IT
3 records

Honeoye

Active

Fragaria L. · Strawberry

Sort ie suspil`nym nadbanniam

CZ UA
5 records

Roxana

Active

Fragaria L. · Strawberry

CZ SK
5 records

Maruška

Active

Fragaria L. · Strawberry

SK
2 records

Tresca

Application submitted

Fragaria L. · Strawberry

CZ
2 records

Redgauntlet

Protection expired

Fragaria L. · Strawberry

CZ SK
2 records

Gorella

Protection expired

Fragaria L. · Strawberry

CZ SK
2 records

Fraroma

Terminated

Fragaria L. · Strawberry

Julius Kühn-Institut Bundesforschungsinstitut für Kulturpfla

AT
1 record

Xima

Terminated

Fragaria L. · Strawberry

Marcel van der Voorde

UA
1 record

Saint Pierre

Terminated

Fragaria L. · Strawberry

Shahrokh, Khanidazeh

HU
1 record